Working with the Ally Pally Creative Team we created a detailed brief defining the goals of the project, audience, general content direction and initial look and feel. We researched production options and pricing to present a full project costing, including suggested price points to recoup production costs.

We then undertook extensive research about all things Alexandra Park and consulted with forest school and park experts.

From there, we developed three different content approaches to choose from, including an overview of types of content - activities, fact pages, stimuli pages. Once the structure was agreed, we create a visual draft including the full content with design and illustration directions.

This was reviewed by stakeholders, local families and schools and their feedback integrated before finalising the content.

We developed an illustration brief, researched potential styles and appropriate artists.

We appointed illustrator Kathryn Corlett to work on both design and illustration and worked with her to define the visual identity and branding. The book needed to complement existing Ally Pally branding yet bring something more tailored to the audience.

Illustration ideas and concepts were then discussed and tested before creating the final fully illustrated version of the book.

Play/Space dealt with all publishing administration, checked that all content was print-ready and proofed before going to print.

Alexandra Palace appointed Play/Space to publish this, their first book, which will be available for sale at Alexandra Palace and selected bookshops close to the park from December 2021.

We developed a marketing strategy, including web and social media content and live events, with a launch and workshops coming soon!